Hello, I'm Wit

Siam Commercial Bank · Marketing Division · Bangkok

• Own the bank's corporate website across all customer segments — retail, SME, corporate and wealth — with direct responsibility for SME, wealth and the international branches.
• Act as the central point in the Marketing Division that turns marketing requirements into specifications, acceptance criteria and a release plan sequenced against the bank's strategy, not request order.
• Clear every release with IT network and information security before it reaches production.
• Manage multiple development vendors from requirement through deployment — scope, SLA and release acceptance.
• Run daily content operations and ongoing maintenance, keeping uptime and page performance within target.
• Drive technical SEO and extend it to AI search (GEO), so the site is retrieved and cited in Google AI Overviews, not only ranked in links.

Independent · Bangkok

• Built the adidas shoe-trial campaign site end to end — the customer registration and borrowing flow front of house, and the admin system staff ran stock, bookings and returns from behind it.
• Automated the eCommerce and CRM workflow for NESCAFÉ Dolce Gusto — analysed purchase data, set the strategy for each customer segment, and delivered the campaigns that drove upsell and cross-sell to site members.
• Planned and implemented tracking with the development team — Facebook Pixel, Google Ads, event and conversion tracking — so on-site behaviour and campaign performance landed in the analytics stack the marketing team decided from.

RegEx Innovation · Bangkok

• Led a software team of 6 as the single point between client and engineering, owning requirements, planning and delivery across concurrent client projects.
• Ran requirements gathering directly with clients in a hybrid PM/BA role, converting business needs into technical specifications the development team could estimate and build against.
• Planned workflows and delivery timelines — running Agile or Waterfall depending on the client and the project — and delivered 100% of releases on schedule.

Spicy Hakuhodo · Bangkok

• Led a team of 6 owning the digital side of Mitsubishi Motors' website, maintaining product content and vehicle data across the full model range.
• Migrated the site from a local platform to the brand's global website platform, reconciling local market content requirements with global templates and coordinating with the brand's regional and global teams.
• Implemented a DMP/CDP project consolidating leads from every marketing channel into unified customer profiles, giving the client's marketing team the segmentation to target buyers and lift sales opportunity.

Dot360 · Bangkok

• Delivered UNICEF Thailand's 70th anniversary campaign site — a storytelling experience covering seven decades of the organisation's work for children in Thailand.
• Shipped the companion donor acquisition campaign that turned that story into supporter sign-ups and donations.

Commonwealth · Bangkok

• Ran the Chevrolet website within the agency's digital team — model content, campaign updates and product data across the range.
• Delivered a reservation system for limited-allocation vehicles, handling capped inventory and launch-day demand without overselling.

Chuo Senko · Bangkok

• Managed Honda campaign work across the model range, pitching the online component and aligning it with the offline team to deliver integrated 360 marketing.
• Led the AEON website revamp, setting the UX/UI direction for a retail and consumer-loan audience.

CJ WORX · Bangkok

• Built product launch microsites for Samsung inside a creative agency — a product information site for each handset release, plus early webisode microsites at a time when branded video content was still new to the market.

Inet Channel · Bangkok

• First role after graduating, at a software house delivering client websites, Facebook applications and browser games in Adobe Flash.